Big Rock Legacy Law Group, based in Little Rock, Arkansas, has a story characterized by transformation, community commitment, and deep-rooted values. Formally known as Jones Law Firm, the firm’s journey reflects both continuity in purpose and growth in capacity, evolving into a trusted full-service law group serving individuals, families, and businesses across Arkansas.
The origins of Big Rock Legacy Law Group trace back to the establishment of Jones Law Firm by attorney Leon Jones Jr. in 2009. With a foundation built on integrity, advocacy, and personalized representation, Jones Law Firm developed a strong reputation in Northwest and central Arkansas for its focus on estate planning, business formation, and family law.
Leon Jones, a University of Arkansas School of Law graduate, led the firm with a vision centered on community trust and client empowerment — principles that continue to define the organization today.
By the early 2020s, the firm began a strategic transformation reflecting its expanding scope and collaborative approach. Rebranded as Big Rock Legacy Law Group, the new name symbolized both its Little Rock heritage (a reference to the city’s historical landmark, “Big Rock”) and its mission to help clients create enduring legacies — whether through generational wealth planning, business succession, or legal advocacy. The rebranding also represented a renewed emphasis on multidisciplinary practice, integrating estate planning, corporate counsel, and civil litigation under one unified vision.
At its core, Big Rock Legacy Law Group prides itself on delivering compassionate, strategic, and client-centered representation. The firm positions itself as more than a provider of legal solutions — it seeks to be a partner in progress, offering guidance through major life transitions and complex legal challenges. Its attorneys work across a broad array of practice areas, including wills and trusts, probate, asset protection, family law, and business planning.
Under the leadership of Managing Attorney Leon Jones Jr., the firm embodies a blend of professional excellence and public service. Jones, who previously served as Director of the Arkansas Department of Labor, brings a unique perspective that bridges private legal practice with a deep understanding of state governance and regulatory policy. His vision for Big Rock Legacy Law Group emphasizes transparency, education, and client empowerment — principles that guide the firm’s relationships and ensure long-term trust within the community.
Today, Big Rock Legacy Law Group stands as a prominent voice among Arkansas law firms, continuing the legacy of its founder’s dedication to service and justice. Its work in estate planning and generational wealth preservation is matched by its advocacy for families navigating legal challenges. The firm remains committed to its mission: building lasting relationships anchored in integrity, compassion, and results — a modern continuation of the strong foundation first laid by Jones Law Firm more than a decade ago.
